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22nd May 2014

Hooksgreen Herbs Gold Medal at The Chelsea Flower Show

chelsea-2014-gold.jpgHooksgreen Herbs, in a joint project with Richard Lucas, the acclaimed designer of the World of Beatrix Potter Attraction's much-loved Peter Rabbit Garden, has secured a coveted Gold medal at this year's RHS Chelsea Flower Show for the Peter Rabbit Herb Garden. 

Using our herbs and plants, Richard has created a magical show garden for the Great Pavilion, bringing to life the drawings and illustrations from Beatrix Potter’s famous little books, highlighting key iconic images from the Tale of Peter Rabbit. 

(Photo credit - above & below right: Allan Pollock-Morris)

The garden features culinary and medicinal herbs, vegetables, wild flowers and some cottage garden favourites too, along with Mr McGregor’s old greenhouse and kitchen walls that replicate the Lake District slate and brick from the original illustrations.

Visitors to the flower show have delighted in viewing the three distinct areas of the garden; The Natural garden, with a 'Long Scarlet' radish patch, long grass and wild flowers with a slate backdrop and flagstone pathway leading to the Greenhouse Garden, with planted herbs and a view directly in to the greenhouse full of plants, pots and tools and of course Peter Rabbit's ears peeping out of the watering can. Finally, Mr. McGregor's vegetable plot is surrounded by a clipped box hedge and an abundance of vegetables and herbs. Peter Rabbit's blue jacket creates a scarecrow, whilst the gooseberry bushes that he got caught up in are not far away.

On press day the Peter Rabbit Herb Garden enjoyed a royal visit from the Her Majesty The Queen’s granddaughter, Princess Beatrice, along with many celebrities including Richard E Grant, Kim Wilde, Victoria Wood, Gaby Roslin, Cerys Matthews, Lesley Garrett, Carol Klein, Rachel de Thame, Gary Kemp and many more. 

The team worked extremely hard building and dismantling the display (pictured below - Tim, Richard Lucas, Malcolm, Thomas, John, Phil Allen)


Click here to see more images

Sarah Melhuish, Marketing & Communications Manager from World of Beatrix Potter Attraction said: “The garden has really captured the imagination of the VIPs and invited guests on press day. We were delighted to welcome so many special guests to our garden and show them a piece of the Lake District, as well offering them a slice of famous Grasmere Gingerbread!”

The Attraction has made a series of short films to document the ‘making of the Peter Rabbit Herb Garden’ which can be viewed online along with more images at